Ireland, R. Duane.
Understanding business strategy : concepts plus / R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt. - 3rd ed. - Mason, OH. : South-Western Cengage Learning, c2012. - xvi, 230 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
9780538476812 (pbk.) 0538476818 (pbk.)
2011923217
Strategic planning.
Strategic planning--Case studies.
Business planning.
Business planning--Case studies.
HD30.28 / .I74 2012
Understanding business strategy : concepts plus / R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt. - 3rd ed. - Mason, OH. : South-Western Cengage Learning, c2012. - xvi, 230 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
9780538476812 (pbk.) 0538476818 (pbk.)
2011923217
Strategic planning.
Strategic planning--Case studies.
Business planning.
Business planning--Case studies.
HD30.28 / .I74 2012