LIP SHU KEAN (TP031513)
A STUDY ON THE FACTORS INFLUENCING ONLINE PURCHASE INTENTION AMONG GENERATION Y IN MALAYSIA / LIP SHU KEAN . - Kuala Lumpur : Asia Pacific University, 2015. - 113 p. : ill. ; 30 cm.
A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in: Marketing Management.
PG-20-4949
A STUDY ON THE FACTORS INFLUENCING ONLINE PURCHASE INTENTION AMONG GENERATION Y IN MALAYSIA / LIP SHU KEAN . - Kuala Lumpur : Asia Pacific University, 2015. - 113 p. : ill. ; 30 cm.
A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in: Marketing Management.
PG-20-4949