Peppers, Don.
Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers. - 3rd ed. - Hoboken, N.J. : Wiley, c2017. - xxiv, 600 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others.
9781119236252 (hbk.)
2010027042
GBB0A7357 bnb
015643971 Uk
Customer relations--Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems--Marketing.
HF5415.5 / .P47 2017
Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers. - 3rd ed. - Hoboken, N.J. : Wiley, c2017. - xxiv, 600 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others.
9781119236252 (hbk.)
2010027042
GBB0A7357 bnb
015643971 Uk
Customer relations--Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems--Marketing.
HF5415.5 / .P47 2017