Kardes, Frank R.
Consumer behavior / Frank R. Kardes, Maria L. Cronley, Thomas W. Cline. - 2nd ed. - Stamford : Cengage Learning, c2015. - xxii, 550 p. : col. ill. ; 27 cm.
Previous edition: 2011.
Includes bibliographical references and indexes.
9781133587675 (hbk.) 1133587674 (hbk.)
Consumer behavior.
HF5415.32 / .K37 2015
Consumer behavior / Frank R. Kardes, Maria L. Cronley, Thomas W. Cline. - 2nd ed. - Stamford : Cengage Learning, c2015. - xxii, 550 p. : col. ill. ; 27 cm.
Previous edition: 2011.
Includes bibliographical references and indexes.
9781133587675 (hbk.) 1133587674 (hbk.)
Consumer behavior.
HF5415.32 / .K37 2015