Asia Pacific University Library catalogue


ALEXANDER MUFUNGO MAGAI (TP017350)

MCRM'S NEW OPPORTUNITY OF CUSTOMER SATISFACTION IN TANZANIAN MARKET / ALEXANDER MUFUNGO MAGAI. - Kuala Lumpur : Asia Pacific University, 2014. - 234 p. : ill. ; 30 cm.

A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in: Business Administration (I.T Sector).



Customer relations --Management.
Customer satisfaction--Tanzania.

PM-26-66