Asia Pacific University Library catalogue


XU JIANQING (TP033492)

FACTORS INFLUENCING THE CONSUMER PURCHASING BEHAVIOR OF FRUIT, CHONGQING, CHINA / XU JIANQING. - Kuala Lumpur : Asia Pacific University, 2015. - 73 p. : ill. ; 30 cm.

A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in: Business Administration.


Consumer behavior--China.

PM-26-78