IVER VERONIKA (TP036677)
ANTECEDENTS AND CONSEQUENCES OF ONLINE REVIEWS AND THEIR INFLUENCE ON ATTITUDE CHANGE IN GENERATION Y ONLINE SHOPPERS / IVER VERONIKA. - Kuala Lumpur : Asia Pacific University, 2016. - ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc. in International Business Communication (UCMF1502IBC)
Consumer behavior--Malaysia.
Electronic commerce--Malaysia.
PM-27-72
ANTECEDENTS AND CONSEQUENCES OF ONLINE REVIEWS AND THEIR INFLUENCE ON ATTITUDE CHANGE IN GENERATION Y ONLINE SHOPPERS / IVER VERONIKA. - Kuala Lumpur : Asia Pacific University, 2016. - ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc. in International Business Communication (UCMF1502IBC)
Consumer behavior--Malaysia.
Electronic commerce--Malaysia.
PM-27-72