JI ANG (TP022892)
AN EXPLANATORY STUDY : THE INFLUENCE OF USER'S RECOMMENDATION ON CUSTOMER PURCHASE INTENTION UNDER SOCIAL COMMERCE / JI ANG. - Kuala Lumpur : Asia Pacific University, 2016. - 91 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfillment of the requirements of Staffordshire University for the degree of Master in Business Administration (IT Sector) (UCMF1210MBAIT).
Consumer behaviour.
Electronic commerce.
PM-27-84
AN EXPLANATORY STUDY : THE INFLUENCE OF USER'S RECOMMENDATION ON CUSTOMER PURCHASE INTENTION UNDER SOCIAL COMMERCE / JI ANG. - Kuala Lumpur : Asia Pacific University, 2016. - 91 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfillment of the requirements of Staffordshire University for the degree of Master in Business Administration (IT Sector) (UCMF1210MBAIT).
Consumer behaviour.
Electronic commerce.
PM-27-84