LIM HUI YING (TP037155)
FACTORS THAT INFLUENCE CUSTOMER LOYALTY IN THE COFFEE OUTLETS INDUSTRY IN MALAYSIA : THE MEDIATING ROLE OF PERCEIVED VALUE / LIM HUI YING. - Kuala Lumpur : Asia Pacific University, 2016. - 86 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc. in Global Marketing Management (UCMF1411GMM).
Customer loyalty--Malaysia.
PM-27-85
FACTORS THAT INFLUENCE CUSTOMER LOYALTY IN THE COFFEE OUTLETS INDUSTRY IN MALAYSIA : THE MEDIATING ROLE OF PERCEIVED VALUE / LIM HUI YING. - Kuala Lumpur : Asia Pacific University, 2016. - 86 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc. in Global Marketing Management (UCMF1411GMM).
Customer loyalty--Malaysia.
PM-27-85