MOHAMMAD BASSAM ABU KHDAIR (TP038604)
THE IMPACT OF ELECTRONIC WORD OF MOUTH (EWOM), PERCEIVED WEB QUALITY, PERCEIVED BENEFITS, AND TRUST ON ONLINE SHOPPING BEHAVIOURAL INTENTION AMONG GENERATION Y IN JORDAN / MOHAMMAD BASSAM ABU KHDAIR. - Kuala Lumpur : Asia Pacific University, 2016. - 110 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc.in Global Marketing Management (UCMF1506GMM).
Electronic commerce--Jordan.
Consumer behaviour--Jordan.
Generation Y--Jordan.
PM-28-01
THE IMPACT OF ELECTRONIC WORD OF MOUTH (EWOM), PERCEIVED WEB QUALITY, PERCEIVED BENEFITS, AND TRUST ON ONLINE SHOPPING BEHAVIOURAL INTENTION AMONG GENERATION Y IN JORDAN / MOHAMMAD BASSAM ABU KHDAIR. - Kuala Lumpur : Asia Pacific University, 2016. - 110 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc.in Global Marketing Management (UCMF1506GMM).
Electronic commerce--Jordan.
Consumer behaviour--Jordan.
Generation Y--Jordan.
PM-28-01