WONG SEOW CHING (TP035094)
THE FACTORS INFLUENCING GENERATION Y's CONSUMPTION BEHAVIOR OF FAST FOOD IN KLANG VALLEY, MALAYSIA / WONG SEOW CHING. - Kuala Lumpur : Asia Pacific University, 2016. - 73 p. : ill. ; 30 cm.
Available in APres.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT).
Convenience foods--Health aspects--Malaysia.
Fast food restaurants--Malaysia.
Generation Y
PG-23-0015
THE FACTORS INFLUENCING GENERATION Y's CONSUMPTION BEHAVIOR OF FAST FOOD IN KLANG VALLEY, MALAYSIA / WONG SEOW CHING. - Kuala Lumpur : Asia Pacific University, 2016. - 73 p. : ill. ; 30 cm.
Available in APres.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT).
Convenience foods--Health aspects--Malaysia.
Fast food restaurants--Malaysia.
Generation Y
PG-23-0015