Asia Pacific University Library catalogue


QUAZI ASIF AL MAMUN (TP033220)

FACTORS AFFECTING THE ONLINE SHOPPING BEHAVIOR OF UNDERGRADUATES AT ASIA PACIFIC UNIVERSITY / QUAZI ASIF AL MAMUN. - Kuala Lumpur : Asia Pacific University, 2017. - 85 p. : ill. ; 30 cm.

Available in APres.

A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT).


Consumer behaviour.
Teleshopping.
Young adult consumers.

PG-23-0029