LEIM PEI LING (TP031971)
A STUDY ON BEHAVIOUR OF UNDERGRADUATE STUDENTS TOWARDS PURCHASE OF SMARTPHONES / LEIM PEI LING. - Kuala Lumpur : Asia Pacific University, 2017. - 98 p. : ill. ; 30 cm.
Available in APres.
A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1606IBM).
Consumer behavior--Young consumers.
Shopping--Psychological aspects.
PG-23-0048
A STUDY ON BEHAVIOUR OF UNDERGRADUATE STUDENTS TOWARDS PURCHASE OF SMARTPHONES / LEIM PEI LING. - Kuala Lumpur : Asia Pacific University, 2017. - 98 p. : ill. ; 30 cm.
Available in APres.
A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1606IBM).
Consumer behavior--Young consumers.
Shopping--Psychological aspects.
PG-23-0048