Asia Pacific University Library catalogue


PAULUS TEGUH RUSTAN (TP033736)

A STUDY ON TRUST, SERVICE QUALITY, AND CUSTOMER SATISFACTION TOWARDS ONLINE PURCHASE INTENTION ON LAZADA AMONG UNIVERSITY'S STUDENTS IN KUALA LUMPUR, MALAYSIA / PAULUS TEGUH RUSTAN. - Kuala Lumpur : Asia Pacific University, 2017. - 85 p. : ill. ; 30 cm.

Available in APres.

A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).


Consumer satisfaction--Malaysia.
Teleshopping--Young consumers--Malaysia.
Consumer behaviour.

PG-23-0055