Asia Pacific University Library catalogue


ANIS SURAYA BINTI KAMARUDDIN (TP036794)

A STUDY ON SOCIAL MEDIA MARKETING, TRUST, AND CUSTOMER SATISFACTION TOWARDS ONLINE APPARELS PURCHASING BEHAVIOUR AMONG STUDENTS IN PRIVATE UNIVERSITY IN KLANG VALLEY / ANIS SURAYA BINTI KAMARUDDIN. - Kuala Lumpur : Asia Pacific University, 2016. - 60 p. : ill. ; 30 cm.

A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management.


Consumer satisfaction.
Internet marketing.
Young consumers --Malaysia.
Marketing--Social aspects.
Social media.

PG-23-0059