BOOLKAH KESHIKA (TP034405)
A STUDY OF THE ONLINE BUYING BEHAVIOR OF THE GEN Y IN MAURITIUS / BOOLKAH KESHIKA. - Kuala Lumpur : Asia Pacific University, 2017. - 147 p. : ill. ; 30 cm.
Available in APres.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).
Teleshopping--Mauritius.
Consumer behavior
Young adult consumers--Mauritius.
Generation Y--Mauritius.
PG-23-0070
A STUDY OF THE ONLINE BUYING BEHAVIOR OF THE GEN Y IN MAURITIUS / BOOLKAH KESHIKA. - Kuala Lumpur : Asia Pacific University, 2017. - 147 p. : ill. ; 30 cm.
Available in APres.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).
Teleshopping--Mauritius.
Consumer behavior
Young adult consumers--Mauritius.
Generation Y--Mauritius.
PG-23-0070