Asia Pacific University Library catalogue


DAVID WIJAYA (TP032180)

AN EXPLANATORY STUDY ON FACTORS AFFECTING THE PURCHASE INTENTION ON FASHION APPARELS AMONG A.P.U STUDENTS IN MALAYSIA / DAVID WIJAYA. - Kuala Lumpur : Asia Pacific University, 2016. - 51 p. : ill. ; 30 cm.

Available in APres.

A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610BM).


Consumer satisfaction.
Internet marketing.
Young consumers --Attitudes--Malaysia.

PG-23-0073