BUTHAINA NASSER ALI AL FARAI (TP031666)
THE STUDY ON CELEBRITY ENDORSEMENT ON CONSUMER PURCHASING INTENTIONS FOR COSMETIC PRODUCTS AMONG YOUNGSTERS / BUTHAINA NASSER ALI AL FARAI. - Kuala Lumpur : Asia Pacific University, 2017. - 55 p. : ill. ; 30 cm.
Available in APres.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1610KMGT).
Consumer satisfaction.
Internet marketing.
Young consumers --Attitudes--Malaysia.
PG-23-0095
THE STUDY ON CELEBRITY ENDORSEMENT ON CONSUMER PURCHASING INTENTIONS FOR COSMETIC PRODUCTS AMONG YOUNGSTERS / BUTHAINA NASSER ALI AL FARAI. - Kuala Lumpur : Asia Pacific University, 2017. - 55 p. : ill. ; 30 cm.
Available in APres.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1610KMGT).
Consumer satisfaction.
Internet marketing.
Young consumers --Attitudes--Malaysia.
PG-23-0095