Asia Pacific University Library catalogue


KEE LINSHUAN (TP032540)

A STUDY ON CORPORATE SOCIAL RESPONSIBILITY, SERVICE QUALITY AND CORPORATE REPUTATION TOWARDS CUSTOMER LOYALTY IN THE TELECOMMUNICATION INDUSTRY IN KUALA LUMPUR, MALAYSIA / KEE LINSHUAN. - Kuala Lumpur : Asia Pacific University, 2017. - 74 p. : ill. ; 30 cm.

Available in APres.

A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Business Management (UC3F1610BM).


Social responsibility of business--Malaysia.
Customer loyalty.
Telecommunication--Malaysia.

PG-23-0104