Asia Pacific University Library catalogue


WAI CHEU HONG (TP035650)

AN EXPLORATORY STUDY ON PERCEIVED RISK, TRUST AND PERCEIVED VALUE TOWARDS ONLINE SHOPPING AMONG THE ASIA PACIFIC UNIVERSITY OF TECHNOLOGY AND INNOVATION (APU) STAFF IN MALAYSIA / WAI CHEU HONG. - Kuala Lumpur : Asia Pacific University, 2017. - 75 p. : ill. ; 30 cm.

Available in APres.

A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Business Management with specialism in Electronic Business (UC3F1610BM(E-BUS)).


Internet marketing.
Teleshopping--Malaysia.

PG-23-0105