LYU SHUANG (TP043260)
EMPIRICAL RESEARCH THE INFLUENCING FACTORS OF WECHAT PAYMENT ON CONSUMER ONLINE SHOPPING BEHAVIOUR AMONG WORKING ADULTS IN BEIJING, CHINA / LYU SHUANG. - Kuala Lumpur : Asia Pacific University, 2017. - 118 p. : ill. ; 30 cm.
A thesis submitted in fulfilment of the requirements for the award of the degree of Master of Business Administration (UCMF1610MBA).
Consumer behavior--China
Social media--Economic aspects.
Online shopping behavior.
PM-28-30
EMPIRICAL RESEARCH THE INFLUENCING FACTORS OF WECHAT PAYMENT ON CONSUMER ONLINE SHOPPING BEHAVIOUR AMONG WORKING ADULTS IN BEIJING, CHINA / LYU SHUANG. - Kuala Lumpur : Asia Pacific University, 2017. - 118 p. : ill. ; 30 cm.
A thesis submitted in fulfilment of the requirements for the award of the degree of Master of Business Administration (UCMF1610MBA).
Consumer behavior--China
Social media--Economic aspects.
Online shopping behavior.
PM-28-30