Asia Pacific University Library catalogue


TUMENJARGALAN AMARSANAA (TP040343)

A STUDY ON IMPACT OF PERCEVED RISK FACTORS TOWARDS ONLINE PURCHASING BEHAVIOUR AMONG MONGOLIAN URBAN CONSUMERS / TUMENJARGALAN AMARSANAA . - Kuala Lumpur : Asia Pacific University, 2017. - 121 p. : ill. ; 30 cm.

A dissertation submitted in partial fulfilment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1605GMM)


Consumer behavior--Mongolia.
Marketing--Social aspects.

PM-28-56