Fenich, George G.
Planning and management of meetings, expositions, events and conventions / George G. Fenich, Ph.D., School of Hospitality Leadership East Carolina University. - Global ed. - Harlow, Essex, England : Pearson Education LImited, [2015] ©2014 - 236 p. ; 28 cm.
Includes index.
Strategic planning in meetings, expositions, events, and conventions -- Meetings and events as complex projects -- Risk management for meetings, expositions, events, and conventions -- Stakeholder management -- Accounting and financial planning -- Event progam planning -- Planning and designing the environment -- Site planning and management -- Food and beverage planning -- Marketing of meetings, expositions, events, and conventions -- Promotions planning -- Sales initiatives in the meetings and events industry.
9781292071749 (pbk.) 1292071745 (pbk,)
Hospitality industry--Management.
Congresses and conventions--Planning.
Meetings--Planning.
Special events--Planning.
Special events--Management.
TX911.3.M27 / F44 2015
Planning and management of meetings, expositions, events and conventions / George G. Fenich, Ph.D., School of Hospitality Leadership East Carolina University. - Global ed. - Harlow, Essex, England : Pearson Education LImited, [2015] ©2014 - 236 p. ; 28 cm.
Includes index.
Strategic planning in meetings, expositions, events, and conventions -- Meetings and events as complex projects -- Risk management for meetings, expositions, events, and conventions -- Stakeholder management -- Accounting and financial planning -- Event progam planning -- Planning and designing the environment -- Site planning and management -- Food and beverage planning -- Marketing of meetings, expositions, events, and conventions -- Promotions planning -- Sales initiatives in the meetings and events industry.
9781292071749 (pbk.) 1292071745 (pbk,)
Hospitality industry--Management.
Congresses and conventions--Planning.
Meetings--Planning.
Special events--Planning.
Special events--Management.
TX911.3.M27 / F44 2015