Arens, William F.
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold. - 15th ed. ; International ed. - New York, NY : McGraw-Hill Education, [2017] - xxxi, 714 p. : col. ill. ; 28 cm
includes index.
9781259921261 (pbk.)
2015041004
Advertising.
HF5821 / .B62 2017
659.1
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold. - 15th ed. ; International ed. - New York, NY : McGraw-Hill Education, [2017] - xxxi, 714 p. : col. ill. ; 28 cm
includes index.
9781259921261 (pbk.)
2015041004
Advertising.
HF5821 / .B62 2017
659.1