Asia Pacific University Library catalogue


Wu, Tim.

The attention merchants : the epic struggle to get inside our heads / Tim Wu. - London : Atlantic Books, 2017. - x, 413 p. ; 20 cm

Originally published: United States: Alfred A. Knopf, 2016. .

Includes bibliographical references and index.



9781782394853 (pbk.)


Advertising--Social aspects--History.
Advertising--Psychological aspects--History.
Marketing--History.
Consumer behavior--History.

HF5811 / .W8 2017

659.1042