Yohn, Denise Lee
Fusion : how integrating brand and culture powers the world's greatest companies / Denise Lee Yohn. - Boston : Nicholas Brealey Publishing, 2018. - xxvi, 214 p. : ill. ; 24 cm
Includes bibliographical references and index.
9781473676985 (hbk)
2017053694
Branding (Marketing)
Advertising--Social aspects.
Brand name products.
HF5415.1255 / .Y63 2018
658.8/27
Fusion : how integrating brand and culture powers the world's greatest companies / Denise Lee Yohn. - Boston : Nicholas Brealey Publishing, 2018. - xxvi, 214 p. : ill. ; 24 cm
Includes bibliographical references and index.
9781473676985 (hbk)
2017053694
Branding (Marketing)
Advertising--Social aspects.
Brand name products.
HF5415.1255 / .Y63 2018
658.8/27