Baines, Paul, 1973-
Fundamentals of marketing / Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti. - Oxford : Oxford University Press, [2017] - xxiv, 376 p. : ill. ; 25 cm
Includes bibliographical references and index.
9780198748571 (pbk.)
Marketing.
HF5415 / .B35 2017
658.8
Fundamentals of marketing / Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti. - Oxford : Oxford University Press, [2017] - xxiv, 376 p. : ill. ; 25 cm
Includes bibliographical references and index.
9780198748571 (pbk.)
Marketing.
HF5415 / .B35 2017
658.8