Mytton, Graham.
Media audience research : a guide for professionals / Graham Mytton, Peter Diem, Piet Hein van Dam. - 3rd ed. - Thousand Oaks, California : SAGE Publications, Inc., [2016] - xvi, 281 p. ; 24 cm
Revision of author's Handbook on radio and television audience research.
Includes bibliographical references and index.
9789351506430 (pbk.)
2015039344
Mass media--Research--Methodology.
P91.3 / .M98 2016
302.2/072
Media audience research : a guide for professionals / Graham Mytton, Peter Diem, Piet Hein van Dam. - 3rd ed. - Thousand Oaks, California : SAGE Publications, Inc., [2016] - xvi, 281 p. ; 24 cm
Revision of author's Handbook on radio and television audience research.
Includes bibliographical references and index.
9789351506430 (pbk.)
2015039344
Mass media--Research--Methodology.
P91.3 / .M98 2016
302.2/072