Asia Pacific University Library catalogue


ADNAN KHAN (TP043437)

FACTORS AFFECTING CONSUMER PURCHASE DECISION OF FRAGRANCES AMONG GENERATION Y IN KLANG VALLEY, MALAYSIA / ADNAN KHAN. - Kuala Lumpur : Asia Pacific University, 2017. - 137 p. : ill. ; 30 cm.

A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration (UCMF1610MBA)


Consumer behavior --Malaysia.

PM-28-87