Asia Pacific University Library catalogue


RUSLAN DENIKAYEV (TP043016)

FACTORS INFLUENCING THE USE OF FACEBOOK AS A MARKETING TOOL FOR ADVERTISING CONSUMER PRODUCTS EMPIRICAL EVIDENCE FROM ASTANA, KAZAKHSTAN / RUSLAN DENIKAYEV. - Kuala Lumpur : Asia Pacific University, 2017. - 125 p. : ill. ; 30 cm.

A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc. in Global Marketing Management (UCMF1610GMM)


Facebook (Firm)
Internet marketing.
Social networks--Computer network resources.

PM-28-98