Asia Pacific University Library catalogue


ONG JING WEN (TP021882)

CONSUMER BEHAVIOUR TOWARD FOOD PURCHASE THROUGH MOBILE APPLICATION AMONG THE HOUSEHOLD IN KLANG VALLEY / ONG JING WEN. - Kuala Lumpur : Asia Pacific University, 2017. - 98 p. : ill. ; 30 cm.

A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1610MBA)


Consumer behavior--Malaysia.
Food service purchasing.

PM-29-15