SHERENDEEP KAUR (TP019638)
IMPLEMENTATION OF DATA MINING TECHNIQUES IN CUSTOMER CHURN PREDICTION FOR TELECOMMUNICATIONS INDUSTRY / SHERENDEEP KAUR. - Kuala Lumpur : Asia Pacific University, 2017. - 74 p. : ill. ; 30 cm.
A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc in Data Science and Business Analytics (UCMF1610DSBA)
Data mining.
Data mining--Industrial applications
Marketing--Data processing.
Customer loyalty.
PM-29-21
IMPLEMENTATION OF DATA MINING TECHNIQUES IN CUSTOMER CHURN PREDICTION FOR TELECOMMUNICATIONS INDUSTRY / SHERENDEEP KAUR. - Kuala Lumpur : Asia Pacific University, 2017. - 74 p. : ill. ; 30 cm.
A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc in Data Science and Business Analytics (UCMF1610DSBA)
Data mining.
Data mining--Industrial applications
Marketing--Data processing.
Customer loyalty.
PM-29-21