Asia Pacific University Library catalogue


YAN YUTING (TP044260) .

AN EXPLORATORY STUDY ON THE EFFECTS OF ONLINE SHOPPING BEHAVIOR THROUGH SOCIAL MEDIA AMONG YOUNG ADULT IN CHINA / YAN YUTING. - Kuala Lumpur : Asia Pacific University, 2017. - 96 p. : ill. ; 30 cm.

A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1702MBA).


Consumer behavior --China.
Social media--Economic aspects.
Online shopping behavior.

PM-29-40