KEIZIA LAUREINA EMOR (TP044024)
THE INFLUENCE OF ONLINE TRUST, ELECTRONIC WORD-OF-MOUTH (E-WOM), AND ONLINE ADVERTISEMENT OF SOCIAL MEDIA AS THE COMMUNICATION TOOL TOWARD CUSTOMER PURCHASE BEHAVIOUR ON ZALORA INDONESIA AMONG THE GENERATION Y IN MANADO, INDONESIA / KEIZIA LAUREINA EMOR. - Kuala Lumpur : Asia Pacific University, 2017. - 178 p. : ill. ; 30 cm.
A dissertation submitted in fulfillment of the requirements for the award of the degree of Master of Science in International Business Communications (UCMF1701IBC)
Consumer behavior --Indonesia
Social media
Word-of-mouth advertising
PM-29-33
THE INFLUENCE OF ONLINE TRUST, ELECTRONIC WORD-OF-MOUTH (E-WOM), AND ONLINE ADVERTISEMENT OF SOCIAL MEDIA AS THE COMMUNICATION TOOL TOWARD CUSTOMER PURCHASE BEHAVIOUR ON ZALORA INDONESIA AMONG THE GENERATION Y IN MANADO, INDONESIA / KEIZIA LAUREINA EMOR. - Kuala Lumpur : Asia Pacific University, 2017. - 178 p. : ill. ; 30 cm.
A dissertation submitted in fulfillment of the requirements for the award of the degree of Master of Science in International Business Communications (UCMF1701IBC)
Consumer behavior --Indonesia
Social media
Word-of-mouth advertising
PM-29-33