Asia Pacific University Library catalogue


ZHOU YIYUAN (TP042617).

INFLUENCE OF MOTIVATION AND SALE PROMOTIONS TOWARDS ONLINE FRUIT PURCHASING INTENTION AMONG WUHAN UNIVERSITY STUDENTS /
ZHOU YIYUAN. - Kuala Lumpur : Asia Pacific University, 2017. - 72 p. : ill. ; 30 cm.

A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration (Euro - Asia Business) (UCMF1702EAMBA).


Electronic commerce
Sales promotion

PM-29-47