Campbell, Richard, 1949-
Media & culture : mass communication in a digital age / Media and culture : mass communication in a digital age Richard Campbell, Christopher R. Martin, Bettina Fabos. - 11th ed. - Boston : Bedford/St. Martin's, Macmillan Learning, 2017 - xxx, 541 p. : ill. ; 28 cm
Includes bibliographical references and index.
Digital media and convergence -- Sounds and images -- Words and pictures -- The business of mass media -- Democratic expression and the mass media Mass communication: a critical approach -- The internet, digital media and media convergence -- Digital gaming and the media playground -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Television and cable: the power of visual culture -- Movies and the impact of images -- Newspapers: the rise and decline of modern journalism -- Magazines in the age of specialization -- Books and the power of print -- Advertising and commercial culture -- Public relations and framing the message -- Media economics and the global marketplace -- The culture of journalism: values, ethics, and democracy -- Media effects and cultural approaches to research -- Legal controls and freedom of expression
"Now more than ever, media surround, enhance, and affect our everyday experiences. Navigating the converged worlds of text, audio, and visual media - and understanding how they fit together - can be challenging. Media & Culture recognizes these challenges and makes the media industries accessible in print and online. The new edition reflects the latest and most relevant changes to the digital media world, from multi-platform television to streaming music to shifting economics to social change. We've merged the print book with our digital capabilities by offering a brand new interactive timeline and thought-provoking videos through our LaunchPad platform. With these exciting additions, Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now."--Page 4 of cover
1319058515 (pbk.) 9781319058517 (pbk.)
Mass media and culture--United States
Popular culture--United States
P94.65.U6 / C36 2017
Media & culture : mass communication in a digital age / Media and culture : mass communication in a digital age Richard Campbell, Christopher R. Martin, Bettina Fabos. - 11th ed. - Boston : Bedford/St. Martin's, Macmillan Learning, 2017 - xxx, 541 p. : ill. ; 28 cm
Includes bibliographical references and index.
Digital media and convergence -- Sounds and images -- Words and pictures -- The business of mass media -- Democratic expression and the mass media Mass communication: a critical approach -- The internet, digital media and media convergence -- Digital gaming and the media playground -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Television and cable: the power of visual culture -- Movies and the impact of images -- Newspapers: the rise and decline of modern journalism -- Magazines in the age of specialization -- Books and the power of print -- Advertising and commercial culture -- Public relations and framing the message -- Media economics and the global marketplace -- The culture of journalism: values, ethics, and democracy -- Media effects and cultural approaches to research -- Legal controls and freedom of expression
"Now more than ever, media surround, enhance, and affect our everyday experiences. Navigating the converged worlds of text, audio, and visual media - and understanding how they fit together - can be challenging. Media & Culture recognizes these challenges and makes the media industries accessible in print and online. The new edition reflects the latest and most relevant changes to the digital media world, from multi-platform television to streaming music to shifting economics to social change. We've merged the print book with our digital capabilities by offering a brand new interactive timeline and thought-provoking videos through our LaunchPad platform. With these exciting additions, Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now."--Page 4 of cover
1319058515 (pbk.) 9781319058517 (pbk.)
Mass media and culture--United States
Popular culture--United States
P94.65.U6 / C36 2017