JUSTICE ASARE-FREMPONG (TP043796).
AN EXPLORATORY STUDY INTO CUSTOMER ANALYTICS IN THE TECHNOLOGY-DRIVEN EVENT MANAGEMENT INDUSTRY IN MALAYSIA / JUSTICE ASARE-FREMPONG. - Kuala Lumpur : Asia Pacific University, 2018 - 79 p. : ill. ; 30 cm.
A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc in Data Science and Business Analytics (UCMF1701DSBA).
Special events--Management.
Big data.
Information technology--Management.
Management information systems.
PM-29-81
AN EXPLORATORY STUDY INTO CUSTOMER ANALYTICS IN THE TECHNOLOGY-DRIVEN EVENT MANAGEMENT INDUSTRY IN MALAYSIA / JUSTICE ASARE-FREMPONG. - Kuala Lumpur : Asia Pacific University, 2018 - 79 p. : ill. ; 30 cm.
A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc in Data Science and Business Analytics (UCMF1701DSBA).
Special events--Management.
Big data.
Information technology--Management.
Management information systems.
PM-29-81