Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James C. Makens, and Seyhmus Baloglu. - 7th ed. ; Global ed. - Edinburg Gate (Essex) : Pearson Education Limited, 2017. - 680 p. : ill. (chiefly col.) ; 28 cm
Includes index.
Previous edition: 2013.
9781292156156 (pbk.) 1292156155 (pbk.)
Hospitality industry --Marketing.
Tourism --Marketing.
Travel and Tourism.
TX911.3.M3 / K68 2017
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James C. Makens, and Seyhmus Baloglu. - 7th ed. ; Global ed. - Edinburg Gate (Essex) : Pearson Education Limited, 2017. - 680 p. : ill. (chiefly col.) ; 28 cm
Includes index.
Previous edition: 2013.
9781292156156 (pbk.) 1292156155 (pbk.)
Hospitality industry --Marketing.
Tourism --Marketing.
Travel and Tourism.
TX911.3.M3 / K68 2017