Asia Pacific University Library catalogue


McGuire, Kelly Ann.

Hotel pricing in a social world : driving value in the digital economy / Kelly A. McGuire ; foreward by Jeanette Ho. - Hoboken, New Jersey : John Wiley & Sons, Inc. [2016] c2016. - xxii, 329 p. : ill. ; 24 cm - The Wiley & SAS business series .

Includes bibliographical references and index.

9781119129967 (hbk.)

2015033007


Hotels--Rates.
Online social networks--Economic aspects.
Electronic commerce.
Revenue management.

TX911.3.R3 / M35 2016

910.46068