Resch, Magnus.
Management of art galleries / Magnus Resch. - 3rd ed. revised. - London : Phaidon Press Limited, 2018. - 151 p. : col. ill. ; 22 cm.
Includes bibliographical references.
What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.
Translated from the German.
9780714877754 (pbk.) 0714877751 (pbk.)
Art galleries, Commercial--Management.
N470 / .R47 2018
Management of art galleries / Magnus Resch. - 3rd ed. revised. - London : Phaidon Press Limited, 2018. - 151 p. : col. ill. ; 22 cm.
Includes bibliographical references.
What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.
Translated from the German.
9780714877754 (pbk.) 0714877751 (pbk.)
Art galleries, Commercial--Management.
N470 / .R47 2018