Asia Pacific University Library catalogue


MELISSA ANAK WILLEY (TP031751)

A STUDY ON CONSUMER'S PURCHASING BEHAVIOUR TOWARDS FASHION PRODUCTS IN KLANG VALLEY, MALAYSIA / MELISSA ANAK WILLEY. - Kuala Lumpur : Asia Pacific University, 2018 - 95 p. : ill. ; 30 cm.

A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration in Euro Asia Business (UCMF1708EAMBA)


Consumer behavior.
Purchasing power.

PM-30-30