Asia Pacific University Library catalogue


EMILIE LOEWE SOLBERG (TP047429)

SOCIAL MEDIA AND INTENTION TO PURCHASE BRANDED CLOTHES: A QAUNTITATIVE STUDY AMONG GEN Z WOMEN IN KUALA LUMPUR, MALAYSIA / EMILIE LOEWE SOLBERG. - Kuala Lumpur : Asia Pacific University, 2018. - 68 p. : ill. ; 30 cm.

A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in International Business Communications (UCMF1708IBC)


Internet marketing.
Young consumers--Attitudes--Malaysia.

PM-30-48