Asia Pacific University Library catalogue


Dragon, Ric.

Social marketology : improve your social media processes and get customers to stay forever / Ric Dragon. - New York : McGraw-Hill, c2012. - x, 213 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780071790499 (hbk.) 0071790497 (hbk.)

2012016987


Internet marketing--Social aspects.
Social media.
Marketing--Social aspects.
Customer relations.

HF5415.1265 / .D73 2012

658.8/72