Asia Pacific University Library catalogue


SAMANTHA CAROLYN NYANGANI (TP048273)

FACTORS INFLUENCING THE ONLINE PURCHASE INTENTIONS TOWARDS E-GROCERY AMONG MILLENNIALS IN THE KLANG VALLEY, MALAYSIA / SAMANTHA CAROLYN NYANGANI - Kuala Lumpur : Asia Pacific University, 2018. - 94 p . : ill. ; 30 cm.

A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in Global Marketing Management (UCMF1711GMM)


Consumer behavior--Psychological aspects.--Malaysia.
Electronic commerce.

PM-30-83