Asia Pacific University Library catalogue


LI JIAYU (TP046437)

INFLUENCE OF NUTRITIVE VALUE, PRICE AND TRUST TOWARD INTENTION TO PURCHASE TRADITIONAL CHINESE TONICS, A QUANTITATIVE STUDY IN XIHU DISTRICT HANGZHOU CHINA / LI JIAYU. - Kuala Lumpur : Asia Pacific University, 2018. - xi, 67 p . : ill. ; 30 cm.

A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in Global Marketing Management (UCMF1711GMM)


Consumer behavior--China.

PM-30-86