Asia Pacific University Library catalogue


MOHD AJMAL HANIS ARRABBANI ALIMAS (TP032610)

A STUDY ON EVALUATING THE REPEATED PURCHASE INTENTION OF LUXURY BRANDS THROUGH SOCIAL MEDIA AMONG GENERATION Y IN WILAYAH PERSEKUTUAN / MOHD AJMAL HANIS ARRABBANI ALIMAS. - Kuala Lumpur : Asia Pacific University, 2018. - 136 p . : ill. ; 30 cm.

A thesis submitted in fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of M.Sc. in Global Marketing Management (UCMF1711GMM)


Consumer behavior--Young consumers--Malaysia.
Social media--Marketing.
Internet marketing.

PM-30-87