Lovelock, Christopher H.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. - 8th ed. - New Jersey : World Scientific, [2016] - xvii, 783 p. : col. ill. ; 28 cm.
Includes index.
9781944659011 (pbk.)
2016003724
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
HF5415.13 / .L68 2016
658.8
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. - 8th ed. - New Jersey : World Scientific, [2016] - xvii, 783 p. : col. ill. ; 28 cm.
Includes index.
9781944659011 (pbk.)
2016003724
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
HF5415.13 / .L68 2016
658.8