Kotabe, Masaaki.
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 7th ed. - Hoboken : John Wiley & Sons Inc. 2019 - xxiii, 673 p. ; 28 cm.
Includes index.
Revised edition of the authors' Global Marketing Management, 2014.
9781119586777 (pbk.)
Export marketing--Management.
International business enterprises--Management.
HF1416 / .K68 2019
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 7th ed. - Hoboken : John Wiley & Sons Inc. 2019 - xxiii, 673 p. ; 28 cm.
Includes index.
Revised edition of the authors' Global Marketing Management, 2014.
9781119586777 (pbk.)
Export marketing--Management.
International business enterprises--Management.
HF1416 / .K68 2019