Hoffman, K. Douglas.
Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E.G. Bateson. - 5th edition. - Boston, MA : Cengage Learning, [2017] - xv, 458 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
1285429788 (hbk.) 9781285429786 (hbk.)
2015948212
Service industries--Marketing.
HD9980.5 / .H64 2017
658.8
Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E.G. Bateson. - 5th edition. - Boston, MA : Cengage Learning, [2017] - xv, 458 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
1285429788 (hbk.) 9781285429786 (hbk.)
2015948212
Service industries--Marketing.
HD9980.5 / .H64 2017
658.8