Walter, Ekaterina.
The power of visual storytelling : how to use visuals, videos, and social media to market your brand / Ekaterina Walter, Jessica Gioglio. - 1st edition. - New York : McGraw-Hill, [2014] - x, 221 pages : color illustrations ; 23 cm.
Includes bibliographical references (pages 201-211) and index.
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.
9780071823937 (pbk.) 007182393X (pbk.)
2013041728
Viral marketing.
Internet marketing.
HF5415.1265 / .W35 2014
659.14/4
The power of visual storytelling : how to use visuals, videos, and social media to market your brand / Ekaterina Walter, Jessica Gioglio. - 1st edition. - New York : McGraw-Hill, [2014] - x, 221 pages : color illustrations ; 23 cm.
Includes bibliographical references (pages 201-211) and index.
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.
9780071823937 (pbk.) 007182393X (pbk.)
2013041728
Viral marketing.
Internet marketing.
HF5415.1265 / .W35 2014
659.14/4